This is where we talk positioning. Not elevator pitches. Not slogans.
Actual strategic clarity: who it’s for, why it’s different, and how to make people care.
These posts cover:
– How to define your market context (without sounding like everyone else)
– Common startup traps like vague messaging or copying competitors
– Practical frameworks to sharpen your story and drive real demand.
If your product is good but people still don’t “get it” — you’re in the right place to fix that.
An Ideal Customer Profile (ICP) is a detailed description of the type of company that would benefit the most from your product or service. It helps businesses focus their sales and marketing efforts on the accounts that have the highest… Read More »Ideal Customer Profile: How to Identify and Target Your Best Customers
In B2B marketing, identifying your target audience requires a clear focus on the decision-making process, engaging multiple stakeholders, and demonstrating tangible value. The target audience B2B is different. Unlike B2C, where purchases are often quick and emotional, B2B interactions are… Read More »Target Audience B2B: Key Differences, Strategies, and a Practical Template
A positioning statement is a concise summary of how your product or service fits into the market. In this article, we’ll explore the definition of a positioning statement and provide positioning examples to illustrate its role in marketing success. What… Read More »Crafting the Perfect Positioning Statement: Examples and Tips
A brand positioning map is a simple but powerful tool that visually represents where your brand stands in the market — and where it could go. It helps you identify gaps, understand your competition, and is a part of your… Read More »Brand Positioning Map: How to Create and Use
Positioning strategy is a powerful tool for businesses to define their place in the market, stand out from competitors, and connect with their ideal customers. In this guide, we’ll break down what positioning strategy means, why it’s crucial, and the… Read More »Positioning Strategy: What It Is and How to Build One
Market positioning is the process of defining how a product or brand is perceived in the minds of its target audience. A strong positioning strategy allows businesses to carve out a unique space in a competitive market, build loyalty, and… Read More »Positioning Strategy Examples: How to be Top of Mind