Stage 1: Audit

What’s working, what’s not, and where the gaps are.

• Positioning review to assess whether your current positioning is strong enough to differentiate and sell in your market
• Marketing channels and activity review to see which channels you’re present on, how consistently you show up, what content and actions you’re putting out, and what’s actually bringing results
• Funnel analysis to map where leads come from, where they drop off, and what’s blocking conversion
• Messaging audit to evaluate what you’re saying across all touchpoints, how clear it is, if it resonates, and where it breaks down
• Website audit to understand if it matches your funnel, converts the right visitors, and supports your sales process

Stage 2: Marketing Foundation

The groundwork behind everything that comes next

• Target audience and segments to identify who exists in your market and prioritise the segments that are ready and able to buy right now
• Ideal Customer Profile and Persona to build a detailed picture of who you’re selling to, what drives their decisions, what they need at each stage, and what makes them ready to buy
• Value proposition to articulate the clearest, most compelling version of your offer in the language your audience uses
• Positioning and differentiation to define your place in the market, what sets you apart from alternatives, and why your offer is the right choice for your specific audience
• Customer journey mapping to understand how your buyer moves from first awareness to paying client, what they think and feel at each stage, and what you need to say and do to move them to the next step
• Tone of voice and messaging to establish how your brand communicates and what the core message is across all channels and materials

Stage 3: Marketing Plan

A complete plan of everything you need to build and execute.

Core deliverables:

• Marketing plan to define priorities, set a realistic timeline, and establish what to focus on first to get traction
• Funnel design to map the structure of how you attract, convert and retain clients, with every stage and touchpoint defined
• Media plan to select the right channels for your audience, allocate budget, and map out how and where you show up
• Content plan to build a structured approach to content: topics, formats, and cadence that move people through the funnel rather than just filling a feed
• Message adaptation to translate your core message into specific copy for each channel, audience segment, and stage of the funnel

Variable deliverables (depending on channels and funnel):

• Sales collaterals and decks
• Ad types, concepts and briefs
• Video concepts and scripts
• Outreach scripts and sequences
• Landing page briefs
• Onboarding flow

Stage 4: Implementation, Supervision and Optimisation

From plan to results. Making sure it works in practice.

Minimum engagement: 1 month. Can be extended based on business needs.

• Implementation supervision to oversee the execution of the marketing plan, whether carried out by your team or external contractors, ensuring everything is built and launched correctly
• Quality control to review creatives, copy, landing pages, ads and other materials before they go live, so the strategy is reflected in every touchpoint
• Launch support to guide the first campaigns and activities, troubleshoot issues as they arise, and make sure the funnel works as planned
• Performance monitoring to track what’s working, identify what needs adjustment, and make data-informed decisions in real time
• Optimisation to continuously improve based on results: adjusting messaging, channels, budgets, and tactics to increase performance over time

Know your customer

When you know exactly who your customers are, you have no problem selling because they come to buy.

Find a market fit

Cristalyze your value proposition and differentiate it from competitors to have a strong positioning in the market.

Send the right messaging

Develop clear and compelling messaging that your target audience will understand. Be a solution to their problems.