NATI marketing

My name is Nataliya Kuznetsova, and I am a seasoned marketing consultant with nearly 20 years of experience. I help businesses optimize their marketing strategies, refine messaging and positioning, and develop go-to-market plans for successful product launches.

Working closely with founders and in-house teams, I also coordinate agency partnerships, build marketing teams, and create efficient processes from scratch to drive sustainable growth.

Understand, Position, Convert.

When and Why You Need me as a Marketing Consultant

When	Why
You’re stuck with positioning or messaging.	I help brainstorm and crystallize your ideas, defining positioning based on product features and target audience insights.
You’re not sure about the message.	I guide you in clarifying your core message, ensuring it resonates with your target audience for maximum impact.
You’re unsure who your main audience is or how they navigate the journey to purchase.	I create detailed customer personas, tailor messaging for each segment, and choose channels based on customer intent to guide them effectively.
Your potential customers engage initially but don’t follow through to purchase.	I assess the customer journey to identify drop-off points, optimizing engagement and retention at each stage.
You need a marketing plan but don’t have a full-time CMO to lead the way.	I step in as a fractional CMO, developing a tailored marketing strategy and overseeing its execution, freeing CEOs to focus on their main role.
Your current product or service isn’t delivering the results you expected.	I analyze customer feedback and competitor dynamics to refine your positioning and attract the right audience.