Interactive Tool for Brands
Easily create your brand’s Positioning Map and see how it stacks up against competitors! Add two key features (like Price and Quality), your brand names, and their scores to generate a clear visual map. It’s a quick and fun way to spot market gaps and opportunities.
Need tips on how to create and use a brand positioning map?
Check out our guide: Brand Positioning Map: How to Create and Use.
How to Use the Tool
- Set Your Title: Add a title for your chart to keep it clear and focused.
- Define Your Features: Enter two features for the X and Y axes, like “Affordability” and “Durability.”
- Add Brands: List up to five brands you want to include.
- Rate Each Brand: Assign a score (1–10) for each brand on both features.
- Generate Your Map: Hit “Generate Chart” to see your results instantly.
